Listen launches to take advantage of the boom in audio.
Wisebuddah’s award-winning content team have announced the launch of Listen Entertainment Limited (Listen), a new company vying for the position as the UK’s largest audio-only production company. Listen – launched to maximise clients’ potential in podcasting – will be led by Adam Uytman as Director of Content and Josh Adley as Director of Commercial & Client Relations. Uytman and Adley will be joined by Executive Director Tim Hammond. The senior management team – who are departing Wisebuddah to launch Listen – combines a wealth of experience across the podcast, wider audio, TV, advertising and media industries.
Adam Uytman, Director of Content, Listen, says: “The world of audio is on fire right now and, in particular, podcasting is booming. New technologies, including connected cars and smart speakers, have made it much easier for consumers to listen to audio content which, in turn, creates more opportunities for creators. The UK currently lags behind the US in innovation and investment in this space. However, the next three years will see the UK catching up rapidly. Listen will lead the next wave of audio content creation in the UK for consumption by global audiences and the company will help clients navigate the future of this exciting medium.”
As well as producing across the full range of audio media and across all genres – from podcasting and on-demand, to live and recorded radio – Listen will also offer a consultancy service, working with clients on their audio strategy.
As part of the move, Listen is acquiring the content production business of Wisebuddah, including the company’s roster of work. It means that the current production, business development, marketing, operations and production finance teams will also be moving over to Listen.
Wisebuddah’s content team are behind some of the industry’s most high-profile audio projects:
- podcasts such as the recently-launched, chart-topping The Gemma Collins Podcast for BBC Sounds and the true crime hit Beyond Reasonable Doubt which was nominated for a British Podcast Award, spent four weeks at number one in the iTunes podcast chart and has been described as ‘the UK’s answer to Serial’. Other successful podcasts include a large portfolio of commissions for Audible including series Hysteria, Unlearn, A Grown-up Guide to Dinosaurs, The Appliance of Science with Bill Bryson and Get Happy, looking at the science of happiness; as well as The Greatest Dancer Podcast which accompanied the high-profile BBC One Syco/Fremantle Saturday night entertainment series; as well as a host of branded content series for clients including Starbucks, Stylist, Marathonbet, The Sun, Attitude Magazine and the NHS.
- some of the UK’s most-loved radio shows including: BBC Radio 1’s Indie Show with Jack Saunders; The Michael Ball Show, Claudia on Sunday, The Radio 2 Rock Show with Johnnie Walker, Sounds Of The 80s with Gary Davies and Johnnie Walker’s Sounds of The Seventies all for BBC Radio 2; BBC 6 Music’s Huey Morgan; Panjabi Hit Squad for BBC Asian Network and Highly Rated for Scala Radio.
- Listen will also offer audio strategy consultancy to help clients make the most of the explosion of opportunities in audio – from strategic consultancy to bespoke advice about commercialisation, how to best use the medium and maximising audience reach.
Josh Adley, Director of Commercial & Client Relations, Listen, says: “Listen’s main focus will be the growth in our podcasting division. The highest possible quality of audio production is a given, but it takes more than that to make a podcast successful. We can guide clients through the whole process – from idea conception to content creation, distribution, monetisation and promotion. We can also advise companies on their wider audio strategy, so that they can maximise commercial opportunities in the burgeoning audio market.”
“We will be working under a variety of commercial models,” adds Adley, “including investing our own funds in original projects; partnering with creatives/talent to collaborate on the production of new original podcasts; and working with brands and their agencies on content that tells their stories in innovative ways. We’ll continue to deliver the very best content to commissioners such as BBC and Audible, whilst working with podcast partners such as Acast, Audioboom and Global.”
Tim Hammond, Executive Director, Listen says: “Audio’s boom time is happening right now. Big players across the world are moving into audio in a way that was never anticipated five years ago. The growth of the audience, of brands’ involvement, and the transition of audio content into other forms such as live, books and TV, has all helped solidify audio’s reputation as a fantastic platform for IP creation and exploitation. With over 25 years’ knowledge of the sector, we are streets ahead of many other companies in the marketplace in terms of understanding what the growth of audio means. The audio world is accelerating fast and Listen will guide and inspire clients to make the most of the opportunities it offers.”
Wisebuddah founder, Mark Goodier, becomes Chair of the Listen board.