In an over-populated market, standing out from the podcast crowd is crucial to succeed…

 

Most people will agree that podcasting is becoming increasingly popular in terms of the number of people listening globally. At the same time, according to MyPodcastReviews there are a huge amount of new shows being launched every month. In October alone, nearly 100,000 podcasts were added to Apple Podcasts.

Having a clear strategy and point of difference for your podcast is essential to stand out from the crowd. It’s not always possible and it’s rarely easy, but some podcasts manage it, and in the process, create something extremely valuable.

Listen’s Director of Commercial and Client Relations, Josh Adley, explores how one of our clients, Super 6, have managed to do this with The Super 6 Podcast and stand out from the crowd.

Read the full article here.